Cellular absorption is the final step of nutrient uptake — the point at which a nutrient that has entered your bloodstream is actually taken into and used by your cells. It is different from intestinal absorption, which only measures whether a nutrient crosses the gut wall. A supplement can reach your blood and still be delivered poorly to cells.
The journey a nutrient has to complete
When you swallow a supplement, the nutrient inside has to survive stomach acid, cross the wall of your small intestine, enter your bloodstream, travel to the right tissues, and finally be taken up by individual cells. Most absorption studies stop at an early stage — whether the nutrient reaches the blood. Cellular absorption is the last stage: uptake into the cells themselves.
Why the distinction matters
The two are not the same. A nutrient can appear in a blood test yet still be delivered inefficiently to cells, and a fragile nutrient can be destroyed in digestion before it ever reaches the blood. When a company markets "cellular absorption technology," it is describing an attempt to protect a nutrient through digestion and improve delivery all the way to the cellular endpoint — not just its appearance in circulation.
How it's measured
One common laboratory method is the Caco-2 assay, which uses human intestinal cells to estimate what fraction of a substance crosses the cellular membrane. It is useful formulation evidence, but it is an in-vitro (cell-culture) test, not a measurement of what happens in a living person — a distinction worth keeping in mind whenever you see a dramatic absorption percentage on a label.